An event like GM's "Rockin' on the Riverfront" is a prime way to exemplify how great the Detroit riverfront can be and the range of possibilities for its use. Rockin' on the Riverfront is a concert series sponsored by General Motors and in partnership with 94.7 WCSX-FM, which will be held for 8 Fridays in a row from June 27th through August 22. The concept is to show off GM's line up of vehicles while providing concertgoers with entertainment including food, refreshments, great scenery, and classic rock.
The lineup, being classic rock themed, begins with headliner Pat Benatar on June 27th. The rest of the line-up is listed as follows,
* Mark Farner and Mitch Ryder – July 11
* Starship, starring Mickey Thomas – July 18
* Rick Derringer and Classic Rock All Stars– July 25
* The Guess Who – August 1
* Kansas – August 8
* Blue Oyster Cult – August 15
* Foreigner – August 22
In my view, the "quality" of the line up for Rockin' on the Riverfront shouldn't really be much of a concern. More importantly, it's great to see a company like GM taking advantage of our newly constructed riverfront area. I actually think the acts are somewhat secondary to the potential this event has to bring people from all over Metro Detroit down to the riverfront.
The Renaissance Center's website states:
"Refreshments and a variety of food concessions will be available at several locations on the plaza. Outside food, beverages or coolers will not be permitted. Additionally, pre-concert dinner options are available at the GM Renaissance Center’s delectable full service restaurants – Coach Insignia, Andiamo Riverfront, Seldom Blues, River Café, Sweet Lorraine’s and Asian Village. Special promotions will be announced soon.
Convenient parking is available for $5 per vehicle at the GM surface lot at the intersection of St. Antoine and Atwater, adjacent to the GM Renaissance Center
The only downside regarding Rockin' on the Riverfront is that "Outside food, beverages or coolers will not be permitted." I'd say that most people like to bring a cooler to an outdoor concert. The main reason is usually to bring alcohol, and while some people can get out of control, its unfortunate that patrons won't be able to spread out and share a couple beers of or a few glasses of wine among friends while enjoying everything this event has to offer.
Nevertheless, when free entertainment is held outdoors, on the water, and in a city, whether it be Detroit or somewhere else, the end result is usually good times.
For more information, call (313) 568-5600 or visit gmrencen.com
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