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Tuesday, March 11, 2008

Pure Detroit

Pure Detroit is now somewhat of a veteran in the Detroit apparel world. While a relatively new brand, Pure Detroit's start seemed to coincide with the recent emergence of downtown. Pure Detroit was started by Kevin Borsay and Shawn Santo who opened the first store in 1998. Since the first store opened, it then moved to the corner of W. Congress and Shelby, and is presently located in the lobby of the Guardian Building at 500 Griswold. They have also expanded and now have stores in the Fisher Building lobby at 3011 W. Grand Boulevard and in the Wintergarden of the Renaissance Center. Products are additionally available at Pure Detroit Website: www.puredetroit.com

Pure Detroit carries t-shirts, long sleeve and short, hoodies, hats and belts. The prints on the clothing include phrases such as "Detroit Funk," "Detroit Soul," "Detroit Rock City," "Detroit is for Lovers," "Detroit City," "313" and of course prints that just say "Detroit" in various letter designs. Some of their newer prints include "Enjoy Detroit," and print which they call "Detroit Transit," which is drawing of a bus with Woodward scrawled upon the top.

The shirts are classic and a nice addition to anyone's Detroit collection, but personally I'd like to see newer styles come out more often. Many of the current styles have been around since almost the beginning and an infusion of new designs would add some spice to the ones available. That being said, if it ain't broke, don't fix it. The prints that are currently available seem to be popular and apparel is one aspect of just one business venture that the entrepreneurs who started this store are
behind.

If you want products made in Detroit, Pure Detroit is the place to look. They not only have clothing, but they also carry a multitude of Detroit made products including Pewabic Pottery, historic and contemporary photographs, music, books on Detroit, functional art created from remnant automotive parts and local specialty food products such as Red Pelican Mustard, Detroit Spices Co. products, Faygo glass bottle Rock & Rye, Germack pistachios of Sanders hot fudge.

Pure Detroit is definitely a place to check out if you have not done so. The stores have classic products that all Detroit aficionados should have, in addition to apparel which should be found in all Detroiters' closets. Pure Detroit stores seem to have the right mix of new Detroit culture, in addition to old Detroit flavor. With continued success, Pure Detroit is on its way to turning into a Detroit institution.

Pure Detroit Website: www.puredetroit.com
Pure Detroit Stores are located at:

Guardian Building Lobby
500 Griswold Suite 250
Detroit 48226
313-963-1440


Fisher Building Lobby
3011 W. Grand Blvd Suite 101
Detroit 48202
313-873-PURE

Renaissance Center Wintergarden
Detroit 48226
313-259-5100
Detroit Army

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